Started in Czechoslovakia in the late 20s, Astor Chocolate relocated to New York in 1950. They capitalized on America's fascination with everything European and quickly grew. The turning point when Macy's became a customer, which led other large department stores to follow suit. The company found ways around certain restrictions, such as the ban on selling liquer-filled chocolates. Astor instead sold a chocolate cup, meant for filling with cordials. Another Astor innovation was adding chocolates, later mints, to hotel bed pillows as part of turndown service. Through the years Astor has continued to grow, moving to larger and larger manufacturing plans while acquiring other chocolatiers, such as Le Belge in 2000. While they are well known for many types of chocolates, perhaps their greatest association is with liquer-filled chocolates, such as their Kahlua cups.