Sometimes the color makes the company. Who knew that Charles Howard would hit on something when he introduced his first mint, Choward's Violet, in the early 1930s? He not only manufactured the purple mint, but also sold it on the Manhattan streets during the Depression. The success of Choward's Violet inspired him to create someting new, Choward's Scented Gum, which smelled like violets but left your mouth with a minty fresh feeling. Mint was the theme of the company, and Howard stuck to it. In later years he released peppermints, spearmints, and lemon mints. While he passed the company to a valued employee rather than a familial heir, Elizabeth Juhase kept fine stewardship of the company and has passed it down her family, keeping Choward's a small, family operation that continues to sell the products that made the company famous.