In an effort to satisfy candy consumers concerned with sugar, Sorbee has created a line of sugar free candies in many varieties. They got a start more than 30 years ago as a dentist's best friend, supplying sugar-free lollipops for waiting rooms. That put them on a path to fame in the consumer candy sector, since so many people were looking for less caloric, and less sugary, alternatives to traditional candy. Sorbee later developed fruit bursts, which are like Starburst candies, hard candies, and licorice in sugar-free varieties. Those are under the Sorbee label, but the company also provides branded candy making for more famous names such as Crystal Light. Not to be pigeonholed, Sorbee also creates a line of traditional candies and has a braded deal with Country Time.