When did they start making Laffy Taffy Ropes?
The shape has evolved over the years and now the small bite-sized pieces are rectangular instead of square. Laffy Taffy is sold under the Willy Wonka brand name which was created to compliment the book and film of the same name. It wasn't until the 2000s that they came out with the long Laffy Taffy Ropes that have become very popular in a short period of time. Laffy Taffy bars have been out a bit longer and have also enjoyed success, moving the Laffy Taffy range of products into a better position for all candy lovers.