In the 90s Skittles have became one of the most recognized candies in America when it started the Taste the Rainbow marketing campaign. What was an unknown British candy just 20 years earlier turned into an American sensation under the Wrigley umbrella. According to a New York Times article, Skittles are the second most popular chewy candy, next to Starburst. They're also the most popular candy among teenagers and children. While most Skittles sales are of the original in the red packaging, they've come out with more varieties in recent years. You can now find Tropical, Wild Berry, and Sour Skittles, among a few other flavors. With Mars acquiring Wrigley, Skittles is now part of one of the three largest confectioneries in the world. Fitting, for a candy that is so immensely popular.
