Collection: Now & Later
Now & Later: Long-Lasting Flavor Since 1962
Now & Later candy has been delivering long-lasting flavor since 1962, and its charm is all in the texture: a unique combination of hard candy toughness and soft candy chew. The name says it best. It caught on with folks who wanted to enjoy some now and save some for later, and that idea still makes every piece feel like a little reward. The brand has kept things fresh, too, with newer formats like Now and Later Chewy and Now and Later Morphs.
Here you can discover the classic single-flavor boxes, each a case of 24: Grape, Strawberry, Cherry, Watermelon, Banana and Apple. Want a mix instead? The Now and Later Original Mix Tubs offer an assortment in one container. Fans of chewy textures can browse more of our soft candy favorites.
Those 24-count boxes make easy work of party favors, classroom treats and goodie bags, and a mix tub is a fun nostalgic gift for anyone who grew up with these. Pair them with other retro candy for a sweet trip back in time.
