Collection: Smartsweets
Smartsweets: Candy Born in a Founder's Kitchen
Smartsweets began in the kitchen of founder Tara Bosch, who spent months testing recipes with a gummy bear mold she bought on Amazon. The brand grew from a love of candy and a mission summed up in its motto, "Kick Sugar, Keep Candy!" It first launched in Canadian stores, with Tara making deliveries herself, then expanded to the US, landing on shelves at Whole Foods Market.
Here you can discover Cinnamon Bears, Dream Puffs, Peach Rings, Sweet Fish, Wild Berries Gummies and the mix-it-up Candy Salad, plus classic and sour gummy worms. Sour fans can reach for Sour Melon Bites, Sour Blast Buddies and Tropical Sours. There's also the limited-edition Barbie Pink Lemonade Dream candy from the brand's partnership with Barbie. Most items come in boxes of 10 to 14 bags or pouches, and shops can pick up a Double-Sided Candy Display Rack.
With peg bags and minis in the lineup, these make easy picks for lunchboxes, road trips and party favor tables, or a pink-themed Barbie birthday bash.
