Swedish Fish
Candies don't get much more basic than Swedish Fish. They're just red gummy fishes. Yet they've become a hugely recognizable brand, popular among crowds young and old. What's interesting is that in Sweden, they're just common wine candies, just a different shape of a familiar variety. In America they've become something of a sensation. They were so successful, in fact, that they're now available in assorted colors. Beware the green, though. Green might signal lime, or perhaps sour apple, to many consumers, but the green Swedish fish is not lime, but rather pineapple. How's that for confusing? It's about as confusing as the green Haribo gummy bear being strawberry flavored.
