Most Popular Halloween Candy by State [Interactive Map]

State-by-State Ranking of Favorite Halloween Candy
Top 3 Halloween Candies from Each State
Using 14 Years Bulk Candy Sales Data
Updated Sept 2021

Sept 22, 2021 By Ben George

Halloween is in for a major come-back this year. For better or worse, folks are getting their lives back closer to normal again. And we predict a big Halloween this year. To help you get the right candy, we gathered 14 years of data for this map of 2021's Most Popular Halloween Candy in the US by state.

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Most Popular Halloween Candy State-by-State

Last year was a weird year for Halloween and trick-or-treating. No one was vaccinated and there was a fall surge in covid. The uncertainty was even greater then than now. But we do feel like this year Halloween will reach and maybe eclipse it’s former pre-pandemic peak.

Disclaimer: We at recommend you monitor your local situation and follow health guidelines if you plan to trick-or-treat. Pay attention to local trends and do your own research.

According to the National Retail Federation, Halloween candy spending should hit a whopping $3Billion this year! That’s a 20% increase over last year and 10% over the previous all time high. That’s a big deal.

Overall Halloween spending is predicted to be over $10Billion. That’s up 26% over last year. Bring on Halloween!

The map above reveals the results of our annual data mining, the top 3 most popular Halloween candies in each state. Hover over your state to see the goods. (Apologies, it’s not interactive on mobile devices).

Last year we had a cyberpunk future theme, and this year we went a bit more topical with our prediction of the future. In honor of the simultaneous rise of Terminators from Cyberdine humanoid robots from Tesla and Bitcoin this year, our 2021 map design is something we think HAL 9000 would appreciate.

So, please enjoy the results in the fun map above. Do your state’s choices surprise you? The top Halloween candy in your state are not always what you think they were. Salt water taffy and Hot Tamales performed much better than some expected, for example.

For over 14 years, we’ve been delivering bulk candy around the country. As bulk candy retailers and distributors, we’ve got a lot of candy sales data to comb through. Including some we shipped to New York in recent years…

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Hoda and Kathy Lee loved our map!

We have seen a lot of surprising favorites and least favorites over the years. That’s why working with unbiased data is so much fun. We looked at 14 years of sales data (2007-2021), looking in particular at the months leading up to Halloween. We sell nationwide (and to Canada) so we broke down our sales by state. We also have relationships with major candy manufacturers and distributors – all of whom contributed and helped us reach our conclusions.

Then we charted the best sellers in every state for Halloween. And we present it to you in the above futuristic interactive map of the most popular Halloween candy. If you’d like to see the nationwide winners, we made a graphic for that too:

As mentioned above, the National Retail Federation is estimating that shoppers will spend $2.72 billion on Halloween candy.

As you might expect, consumer confidence is still down a bit (-5%) this year, fueled mostly by uncertainty surrounding delta variant and vaccine booster outlook.


Industry research showed in 2015 that online candy sales were increasing by 15 percent. People are realizing they can save time and money – and not risk covid-19 exposure – by skipping the store and purchasing from the comfort of their home. But will you buy the right candy?

Have a look at the candy your state loves. Let us know what you think in the comments below.

State by State Data Table

StateTop CandyPounds2nd PlacePounds3rd PlacePounds
ALStarburst109827Skittles103827Candy Corn89727
AKSour Patch Kids4782Twix4572Milky Way3892
AZHot Tamales770928Hershey Kisses742948Snickers698271
ARJolly Ranchers211337Butterfinger187494Skittles72474
CAReese's Cups1209299Skittles1197262M&M's1097535
COHershey Kisses119050Twix115797Milky Way98412
CTAlmond Joy2873Milky Way2198M&M's1872
DESkittles19827Life Savers15628Sour Patch Kids9827
FLReese's Cups578292Skittles510928Starburst380827
GASwedish Fish136319Jolly Ranchers112734Reese's Cups83787
HIHershey's Mini Bars25827Skittles24827Butterfinger19827
IDStarburst82366Snickers64838Candy Corn36833
ILSour Patch Kids162272Kit Kat126533Starburst112073
INStarburst92026Hot Tamales90196Jolly Ranchers69387
IAM&M's64031Reese's Cups55593Candy Corn45325
KSReese's Cups215638M&M's201837Sour Patch Kids191020
KYReese's Cups69826Swedish Fish54728Hot Tamales35928
LALemonheads115789Reese's Cups98726Blow Pops84627
MESour Patch Kids58378Starburst46829Candy Corn11929
MDHershey Kisses34827Reese's Cups33849Hershey's Mini Bars24817
MASour Patch Kids65683Butterfinger68380Dubble Bubble Gum44194
MIStarburst110748Candy Corn98736Skittles95689
MNTootsie Pops181827Skittles168726Hot Tamales130827
MS3 Musketeers92736Snickers89723Butterfinger76830
MOMilky Way44827Almond Joy38721Hot Tamales37643
MTDubble Bubble Gum28736Twix24827M&M's20927
NESour Patch Kids92823Salt Water Taffy81918Twix32418
NVHershey Kisses293248Hot Tamales259565Candy Corn202645
NHM&M's65782Starburst55377Jolly Ranchers33772
NJM&M's141782Tootsie Pops137992Skittles130098
NMJolly Ranchers75447Candy Corn70898Hershey's Mini Bars56230
NYSour Patch Kids138750Hot Tamales129337Candy Corn60508
NCReese's Cups83928Snickers78625M&M's75262
NDHot Tamales58726Jolly Ranchers52839Candy Corn38726
OHBlow Pops157827M&M's148727Starburst132890
OKSkittles19232Dubble Bubble Gum14990Snickers12109
ORM&M's82842Reese's Cups75551Candy Corn55718
PAHershey's Mini Bars239081M&M's215637Skittles199727
RITwix15627M&M's13291Candy Corn9827
SCButterfinger112879Skittles108764Candy Corn80927
SDStarburst23670Jolly Ranchers22901Candy Corn12829
TNTootsie Pops54829Skittles49837Salt Water Taffy31082
TXStarburst916491Reese's Cups880526Sour Patch Kids610116
UTTootsie Pops405662Jolly Ranchers294759Candy Corn239846
VTSkittles31702M&M's23292Milky Way18880
VAHot Tamales155272Snickers152839Tootsie Pops102847
DCM&M's25772Tootsie Pops22789Blow Pops17846
WATootsie Pops186570Salt Water Taffy163264Skittles85315
WVHershey's Mini Bars35930Blow Pops34899Hershey's Mini Bars29822
WIButterfinger103827Starburst101827Hot Tamales78920
WYReese's Cups24746Salt Water Taffy22938Dubble Bubble Gum17820


So, what candy do people in your area like? If you get the wrong thing, the consequences could be dire. The inverse of treat is trick, as we all know. Streaming TP from your tree limbs? Ok hopefully kids in your neighborhood wouldn’t do that. But the adults might :|

So how did we do? Did your personal favorite match your state?

Leave a comment and let us know!


For more info or press inquiries contact Ben at:


  1. Stu Artmonde says

    “We sell to all 50 states – plus Canada – so we broke down our sales by state.”

    Where’s the breakdown by province?

  2. Halloween Knight says

    Awesome map! I hope you make this an annual thing. I am sharing this to see what my friends in different states will say. :)

  3. Brad Wimmer says

    Let’s remember ‘most popular’ candy isn’t the same as ‘favorite candy’ because many of these #1’s (I’m looking at your candy corn, Alabama) are candies that are purchased to give out to trick-or-treaters and many are on a budget so they go with the most affordable option to give away. Trust me, every kid in Birmingham would prefer a Reese’s over candy corn. Every. Single. One. LoL

  4. Michael James Cappello says

    Hot Tamales may be the rage for NY City. There is a whole lot more to New York than New York City. I wish they would have done due diligence and surveyed the rest of the state. Then again candy corn is the third place in NY State. Please. Go ahead and give the kiddies candy corn and Hot Tamales. See what happens to your house.

  5. Susan Jense says

    This list reflects the tastes and spending habits of the buyers rather than the preferences of the kids. We set up a cart covered with a variety of candies from the very large chocolate bars, bags of gummy worms and bears, and this year “mystery bags” filled with a large handful of mixed candies. Each trick or treater no matter what their height gets to choose one treat from the cart. The mystery bags were not a hit. And surprisingly the 8 ounce bags of gummy worms were more popular than the 7 ounce chocolate bars. But the one thing that we ran out of was the large Reese’s Peanut Butter Cups. FYI the mystery bags had the individually wrapped Reeses peanut butter cups, tootsie rolls, candy “eye balls”, and other assorted candies.

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