May 24, 2018
By Clair Robins
Necco Wafers have been saved!
Yesterday, the classic American candy company was sold at auction to Spangler Candy, makers of DumDums suckers, Saf-T-Pops, and – yes – the not-so-beloved Circus Peanuts. Spangler’s bid of $18.83 million beat 2 other offers, including one from former Necco CEO Al Gulachenski’s group, Round Hill Investments.
Over the past few months, CandyStore.com has actively supported the #SaveNecco campaign. We worked to spread awareness of Necco candy’s popularity and the Great Necco Wafer Panic and, working with Gulachenski, and a GoFundMe campaign to save the Boston-based company.
While we are sorry Al and his team were not the winning bidders, Spangler’s acquisition appears to be a good outcome for the future of Necco brands. Spangler is a fourth-generation family run candy company, and all sources seem to think they will continue the Necco brands into the future.
CandyStore.com is proud and honored to have been a small part of this story. This quote from Al’s Facebook page touched us especially:
The good news is that Necco Wafers and Sweethearts will survive!
Your efforts and the publicity generated by this gofundme played a big part in the sale. The campaign also generated interest from others that were part of the proceedings yesterday that may not have happened without this effort.
First and foremost we need to thank CandyStore.com for generating the interest in the story and for breaking the news of our gofundme site. Please make sure you all get your Necco wafers from them in the future.
Aw! Al, your stepping up definitely influenced how the sale of Necco went and helped to ensure the brands will go on. On behalf of everyone at CandyStore.com and Necco fans everywhere, thank you!
And to all you Necco candy lovers out there, thank you!
By rushing to buy Necco Wafers in a panic last month – even offering to trade in your 2003 Honda Accord – you made it clear that Necco candy is still popular and deserves to live on. It was your actions that spoke so loudly and saved a legendary candy company.
Now to some details. This has been a delivering drama for the past few months so here are some answers to questions you might have.
Necco was Founded in 1847
Spangler was Founded in 1906
4th Generation. Spangler is run by the same family that founded it.
At the auction, the bidding started at $15.2 Million.
Gordon Brothers, a company known for taking companies apart and selling them (remember Pretty Woman?!), were originally set to buy Necco. Oh no! Then a bankruptcy judge ruled that an auction could get a better price. Had they succeeded, it’s likely they would have sold it off for spare parts like Richard Gere’s character.
It looks like the judge was right, too! The Gordon Brothers’ bid was under $14 million. Which is like $5 million less that $18.83 million. Did the news of The Great Necco Wafer Panic contribute to the judge’s opinion?
Will Spangler Make All Necco Candy Now?
Spangler’s intentions are not clear as of yet. It has been speculated that the sugar candies like Necco Wafers and Sweethearts will be their focus. Chocolate brands like Clark Bars and Sky Bars might not make the cut. If they decide to focus on the sugar line, a sale of the chocolate brands to a chocolate-focused candy company seems likely. Again, we have no hard information to base this on as of yet. Just talk.
We’ll continue to monitor the situation.
How can I get my GoFundMe contribution back?
Right… um I spent it already. :|
Kidding, of course. CandyStore.com was not directly involved in the administration of the GoFundMe campaign. But Al and his team did issue the following statement:
As far as your donations, we can instruct GoFundMe to return all of your money (this may take 7-10 days).
Will Necco Stay in Boston?
Necco’s current location has been cited by current and former CEOs as having too much overhead. So, it seems certain that Necco will relocate. But where?
Spangler is an Ohio-based company. Though nothing has been announced, it seems likely Necco products will be produced where Spangler currently produces their candy. However, Necco has a rich tradition in New England, so don’t count out the Boston area either.
The deal with Spangler fell through. I guess they couldn’t pull together the money they needed to close the deal. After winning the auction bid process, Spangler asked for a discount. When the judge refused, an second round of bidding ensued. The winner turns out to be the same guy who rescued Twinkies! The sale price was a little lower than the first time – $17.3M. Still, the result seems to be the same for candy lovers: Necco lives on.
If you have more questions about Necco candy’s future, or need anything at all, please contact me at the email below.
Email me if you have questions: firstname.lastname@example.org