Most Popular Valentine's Candy by State [Interactive Map]

State-by-State Ranking of Favorite Valentine's Day Candy
Top 3 Candies from Each State
14 Years Bulk Candy Sales Data
Updated January 2022

Jan 31, 2022 By Ben George

Valentine's Day is going to be interesting this year. Unlike last year pre-vaccine, an evening out with your sweetheart might be doable, depending on your location. Fingers crossed! Either way, candy is always a big part of celebrating Valentine's Day. Different states prefer different candy though. That's where our candy map comes in.

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Top Valentine’s Day Candy by State

Since we love data and candy is a fun and relevant holiday topic, we put together a snappy looking interactive map. Some of the results are surprising, and there are a lot of conversation hearts and boxes of chocolate too. The underlying trends are also interesting.

Last year, Covid-19 struck Valentine’s Day hard, according to the National Retail Federation. Spending was down more than 20% from the previous year’s all-time high. People were struggling and there was a once in a lifetime worldwide pandemic. It was understandable.

This year, things are picking back up. The NRF is expecting a near-record breaking year with consumer spending for Valentine’s Day up nearly 10% and reaching $23.9B.

The number of people buying candy is expected to be at a new record high with 56% of consumers planning to buy candy for Valentine’s Day. Expected candy sales volume is also up and at $2.2B would be runner up only to 2020 ($2.4B).

Using sales data from the past 14 years from our online bulk candy store and industry partners, CandyStore.com compiled sales data to determine the most popular Valentine’s Day candy. In the interactive map above, you can hover over a state and see which Valentine’s Day candy they favor – interactive mode not viewable on mobile phones.

Here are some of the key takeaways from our data.

 

KEY TAKEAWAYS:

Conversation Hearts Are Back

It was a rough couple years for Sweethearts conversation hearts candy. After Necco got ripped apart and its brands sent off to various bidders, Sweethearts’ new owner took more time than anticipated to get their feet under them. In fact, Sweethearts weren’t available in 2019 at all. As the most popular brand of conversation hearts (Brach’s makes them as well), the sales of conversation hearts overall were down over 24%.

In 2020, they were back but only a limited supply was available. As new owner Spangler hurried to get them out, they ran into some printing issues and the cute little sayings written on them were distorted and blurred. Quite a few of them were blank – no words at all.

Last year was the breakthrough. With Spangler introducing all new sayings on Sweethearts, conversation hearts made a heroic comeback in 2021. Finally overtaking their arch-nemesis Heart-Shaped Boxes of Chocolates.

M&M’s keeps moving up

M&M’s continue to gain traction. They made gains in several states throughout the country, landing a new #1 spots in Vermont.

Since introducing the Cupid’s Message M&M’s in 2017, we’ve seen a rise in M&M’s sales for Valentine’s Day. Cupid’s Mix of Valentine’s Day colored M&M’s has also been very popular. The re-introduction of White Cheesecake M&M’s helped boost them as well.

Cupid Corn Resurgence?

Just when we thought they were fading away, cupid corn made a comeback last year. It even claimed a new #1 state in Nebraska. Also up one spot to #2 in Michigan after falling to third place the prior year.

So, which Valentine’s Day candy does your state love the most? Let us know what you think in the comments below.

Here is a table with each state’s winners:

State Name Top Vday Candy 2022 2nd Place 2022 3rd Place 2022
Alaska Conversation Hearts Heart-Shaped Box of Chocolates Cinnamon Bears
Arkansas Hershey Kisses Conversation Hearts Ghirardelli Gift Box
California Conversation Hearts Heart-Shaped Box of Chocolates M&M's
Florida Conversation Hearts Heart-Shaped Box of Chocolates Chocolate Roses
Montana Chocolate Hearts Conversation Hearts Heart-Shaped Box of Chocolates
Nebraska Cupid Corn Heart-Shaped Box of Chocolates Chocolate Hearts
Tennessee Heart-Shaped Box of Chocolates Conversation Hearts Wild Berry Skittles
Vermont M&M's Conversation Hearts Candy Necklaces
West Virginia Cupid Corn Conversation Hearts Candy Necklaces
Oregon M&M's M&M's Heart-Shaped Box of Chocolates
North Dakota M&M's Conversation Hearts Heart-Shaped Box of Chocolates
Connecticut Heart-Shaped Box of Chocolates M&M's Conversation Hearts
Idaho Conversation Hearts M&M's Hershey Kisses
Kentucky Chocolate Roses Conversation Hearts M&M's
North Carolina Heart-Shaped Box of Chocolates Conversation Hearts Cupid Corn
Colorado Heart-Shaped Box of Chocolates Conversation Hearts M&M's
Michigan Heart-Shaped Box of Chocolates Cupid Corn Conversation Hearts
Ohio Heart-Shaped Box of Chocolates Cupid Corn Conversation Hearts
Georgia Heart-Shaped Box of Chocolates Chocolate Roses Conversation Hearts
New Jersey M&M's Heart-Shaped Box of Chocolates Conversation Hearts
Minnesota Heart-Shaped Box of Chocolates M&M's Conversation Hearts
Arizona M&M's Heart-Shaped Box of Chocolates Conversation Hearts
Kansas M&M's Heart-Shaped Box of Chocolates Ghirardelli Gift Box
Texas Hershey Kisses Heart-Shaped Box of Chocolates Conversation Hearts
Alabama Candy Necklaces Conversation Hearts Heart-Shaped Box of Chocolates
Maine Chocolate Hearts Ghirardelli Gift Box Conversation Hearts
Rhode Island Chocolate Hearts Heart-Shaped Box of Chocolates Conversation Hearts
Wyoming Chocolate Roses Conversation Hearts Heart-Shaped Box of Chocolates
Illinois Conversation Hearts Chocolate Roses M&M's
Wisconsin Conversation Hearts Hershey Kisses Ghirardelli Gift Box
Hawaii Conversation Hearts Heart-Shaped Box of Chocolates Candy Necklaces
Louisiana Conversation Hearts Heart-Shaped Box of Chocolates M&M's
Missouri Conversation Hearts Heart-Shaped Box of Chocolates Hershey Kisses
Oklahoma Conversation Hearts Heart-Shaped Box of Chocolates Chocolate Roses
South Carolina Conversation Hearts Heart-Shaped Box of Chocolates Ghirardelli Gift Box
Virginia Conversation Hearts Heart-Shaped Box of Chocolates Cupid Corn
Mississippi Heart-Shaped Box of Chocolates Conversation Hearts Chocolate Roses
New Mexico Heart-Shaped Box of Chocolates Chocolate Roses Candy Necklaces
Washington Heart-Shaped Box of Chocolates Chocolate Roses Conversation Hearts
Indiana Heart-Shaped Box of Chocolates Conversation Hearts Chocolate Roses
Massachusetts Heart-Shaped Box of Chocolates Chocolate Hearts Conversation Hearts
Nevada Heart-Shaped Box of Chocolates Conversation Hearts Chocolate Roses
New Hampshire Heart-Shaped Box of Chocolates Conversation Hearts Chocolate Hearts
New York Heart-Shaped Box of Chocolates Conversation Hearts Cinnamon Bears
Washington, D.C. Heart-Shaped Box of Chocolates Conversation Hearts Cinnamon Bears
Delaware Hershey Kisses Conversation Hearts Chocolate Hearts
South Dakota Hershey Kisses Conversation Hearts Chocolate Hearts
Utah Hershey Kisses M&M's Conversation Hearts
Iowa M&M's Conversation Hearts Ghirardelli Gift Box
Maryland M&M's Conversation Hearts Heart-Shaped Box of Chocolates
Pennsylvania M&M's Heart-Shaped Box of Chocolates Conversation Hearts

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