Most Popular Valentine's Candy by State [Interactive Map]

State-by-State Ranking of Favorite Valentine's Day Candy
Top 3 Candies from Each State
13 Years Bulk Candy Sales Data
Updated January 2021

Feb 1, 2021 By Ben George

Valentine's Day is going to be a little different this year. An evening out with your sweetheart isn't in the cards for a lot of folks in 2021. But good ol' candy is! Spending on candy is set to go up as a percentage in lieu of a night out and the total could be above $2Billion nationwide.

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Top Valentine’s Day Candy by State

Covid-19 will strike Valentine’s Day hard, according to the National Retail Federation. Spending is projected to be down more than 20% from last years all-time high of $27.8B for general Valentine’s Day celebrations. A twenty percent decrease is a lot. People are struggling and there’s a once in a lifetime worldwide pandemic. It’s understandable.

As a percentage of total spending though, candy is poised to be up 2%. It’s one of the few areas of holiday spending that will increase per capita, along with gift cards and greeting cards. Ya know, things that are nice but not too expensive and don’t require exposing yourself to the threat of catching and spreading the virus.

They say candy is recession proof. It might be pandemic proof too!

So, since we love data and candy is a fun and relevant holiday topic, we put together a fun and snappy looking interactive map. Using sales data from the past 13 years from our online bulk candy store and industry partners, has compiled sales data to determine the most popular Valentine’s Day candy. Hover over a state and see which Valentine’s Day candy they favor. Some of the results are surprising, but mostly it’s conversation hearts or boxes of chocolate.

Speaking of, here are some of the key takeaways from our data.



Conversation Hearts Win Streak Ends

It’s been a rough couple years for Sweathearts conversation hearts candy. After Necco got ripped apart and its brands sent off to various bidders, Sweathearts’ new owner took more time than anticipated to get their feet under them. In fact, they weren’t available in 2019 at all. As the most popular brand of conversation hearts (Brach’s makes them as well), the sales of conversation hearts overall were down over 24%.

Then last year in 2020, they were back but only a limited supply was available. As new owner Spangler hurried to get them out, they ran into some printing issues and the cute little sayings witten on them were distorted and blurred. Quite a few of them were blank – no words at all.

Still, conversation hearts did make a comeback last year from 2019’s low. They climbed back to 9.5% market share from 8% in 2019. Although they didn’t manage to unseat the new top candy, heart-shaped boxes of chocolates, they weren’t exactly playing with a full squad, were they?

With Spangler introducing all new sayings on Sweethearts this year, look for conversation hearts to make a heroic comeback in 2021. That’s something we can all root for in 2021.

M&M’s keeps moving up

With conversation hearts down, M&M’s picked up some of the slack last year. They made gains in several states throughout the country, landing new #1 spots in Oregon and North Dakota.

Since introducing the Cupid’s Message M&M’s in 2017, we’ve seen a rise in M&M’s sales for Valentine’s Day. Cupid’s Mix of Valentine’s Day colored M&M’s has also been very popular. The re-introduction of White Cheesecake M&M’s helped boost them as well.

Cupid Corn Fading Out?

Last year cupid corn hung around and stayed popular when it had dropped in popularity for other holidays. Well, it’s time has now come. Cupid corn dropped a fair amount in 2020. And even fell one spot to #3 in Michigan. And we know how they love the candy corn.


So, which Valentine’s Day candy does your state love the most? Let us know what you think in the comments below.

Here is a table with each state’s winners:

State NameTop Valentines 20212nd Place 20213rd Place 2021
AlabamaCandy NecklacesConversation HeartsHeart-Shaped Boxes of Chocolates
AlaskaHeart-Shaped Boxes of ChocolatesConversation HeartsCinnamon Bears
ArizonaM&M'sHeart-Shaped Boxes of ChocolatesConversation Hearts
ArkansasConversation HeartsHershey KissesGhirardelli Gift Box
CaliforniaHeart-Shaped Boxes of ChocolatesConversation HeartsChocolate Roses
ColoradoHeart-Shaped Boxes of ChocolatesConversation HeartsM&M's
ConnecticutHeart-Shaped Boxes of ChocolatesM&M'sConversation Hearts
DelawareHershey KissesConversation HeartsChocolate Hearts
FloridaHeart-Shaped Boxes of ChocolatesConversation HeartsChocolate Roses
GeorgiaHeart-Shaped Boxes of ChocolatesChocolate RosesConversation Hearts
HawaiiConversation HeartsHeart-Shaped Boxes of ChocolatesCandy Necklaces
IdahoConversation HeartsM&M'sHershey Kisses
IllinoisConversation HeartsChocolate RosesM&M's
IndianaHeart-Shaped Boxes of ChocolatesConversation HeartsChocolate Roses
IowaM&M'sConversation HeartsGhirardelli Gift Box
KansasM&M'sHeart-Shaped Boxes of ChocolatesGhirardelli Gift Box
KentuckyChocolate RosesConversation HeartsM&M's
LouisianaConversation HeartsHeart-Shaped Boxes of ChocolatesM&M's
MaineChocolate HeartsGhirardelli Gift BoxConversation Hearts
MarylandM&M'sConversation HeartsHeart-Shaped Boxes of Chocolates
MassachusettsHeart-Shaped Boxes of ChocolatesChocolate HeartsConversation Hearts
MichiganHeart-Shaped Boxes of ChocolatesConversation HeartsCupid Corn
MinnesotaHeart-Shaped Boxes of ChocolatesM&M'sConversation Hearts
MississippiHeart-Shaped Boxes of ChocolatesConversation HeartsChocolate Roses
MissouriConversation HeartsHeart-Shaped Boxes of ChocolatesHershey Kisses
MontanaConversation HeartsChocolate HeartsHeart-Shaped Boxes of Chocolates
NebraskaChocolate HeartsHeart-Shaped Boxes of ChocolatesCupid Corn
NevadaHeart-Shaped Boxes of ChocolatesConversation HeartsChocolate Roses
New HampshireHeart-Shaped Boxes of ChocolatesConversation HeartsChocolate Hearts
New JerseyM&M'sHeart-Shaped Boxes of ChocolatesConversation Hearts
New MexicoHeart-Shaped Boxes of ChocolatesChocolate RosesCandy Necklaces
New YorkHeart-Shaped Boxes of ChocolatesConversation HeartsCinnamon Bears
North CarolinaHeart-Shaped Boxes of ChocolatesConversation HeartsCupid Corn
North DakotaM&M'sConversation HeartsHeart-Shaped Boxes of Chocolates
OhioHeart-Shaped Boxes of ChocolatesCupid CornConversation Hearts
OklahomaConversation HeartsHeart-Shaped Boxes of ChocolatesChocolate Roses
OregonM&M'sM&M'sHeart-Shaped Boxes of Chocolates
PennsylvaniaM&M'sHeart-Shaped Boxes of ChocolatesConversation Hearts
Rhode IslandChocolate HeartsHeart-Shaped Boxes of ChocolatesConversation Hearts
South CarolinaConversation HeartsHeart-Shaped Boxes of ChocolatesGhirardelli Gift Box
South DakotaHershey KissesConversation HeartsChocolate Hearts
TennesseeConversation HeartsHeart-Shaped Boxes of Chocolateswild berry skittles
TexasHershey KissesHeart-Shaped Boxes of ChocolatesConversation Hearts
UtahHershey KissesM&M'sConversation Hearts
VermontConversation HeartsHeart-Shaped Boxes of ChocolatesCandy Necklaces
VirginiaConversation HeartsHeart-Shaped Boxes of ChocolatesCupid Corn
WashingtonHeart-Shaped Boxes of ChocolatesChocolate RosesConversation Hearts
Washington, D.C.Heart-Shaped Boxes of ChocolatesConversation HeartsCinnamon Bears
West VirginiaConversation HeartsCupid CornCandy Necklaces
WisconsinConversation HeartsHershey KissesGhirardelli Gift Box
WyomingChocolate RosesConversation HeartsHeart-Shaped Boxes of Chocolates


  1. Cason Jenner says

    You know, Valentine’s Day candies just don’t come in shoeboxes any more so you can pick only form what is offered. All this does is show box makers think hearts are a favorite shape.

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